05 / Music video campaign
#UTH Tyfrmdatrees — Charged Up
Full production for #UTH Tyfrmdatrees' Charged Up, delivered as an official music video with three supporting TikTok videos for the rollout.
Watch music video- Role
- Full production, filming, editing, 3 TikTok videos
- Year
- 2026
- Delivery
- Official music video + 3 TikTok videos
- Release date
- Video: 20 July 2026
The project
Full production for #UTH Tyfrmdatrees' Charged Up, delivered as an official music video with three supporting TikTok videos for the rollout.
Discuss a similar projectThe brief
Build a direct, performance-led music video around the track's energy while planning additional short-form assets that could extend the release beyond the main YouTube upload.
The approach
Run Da Mic handled the project as one joined-up campaign, shaping the production, filming the main visual and building three TikTok videos around recognisable performance moments from the release world.
The outcome
A complete release package with an official Pressplay music video and three TikTok-ready videos, giving the track a strong full-length centrepiece and extra content for the wider rollout.
Need this level of support?
Send the brief, references, deadline and intended platforms. We’ll shape the right production route.
Inside the Production
How the work was built.
A closer look at the decisions behind the final frames.
Close handheld coverage, wider group frames and movement between interior and exterior estate settings keep the performance immediate while giving the main video and rollout clips visual range.
Build a direct, performance-led music video around the track's energy while planning additional short-form assets that could extend the release beyond the main YouTube upload.