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Built from music / Ready for bigger briefs

Run Da Mic Productions is a London-based, culture-led production company turning ideas into clear, cinematic work for artists, brands and events.

Run Da Mic founder and creative lead operating a cinema camera on set

Leonard Senior / Founder and Creative Director

Built from the ground up. Structured for bigger briefs.

Run Da Mic began as a freestyle platform created to give rising artists a place to perform. Producing those sessions built the foundation: ideas, camera work, set planning and an understanding of how visuals should represent the person or brand in front of the lens.

Today, I lead Run Da Mic Productions across music videos, branded content, events and culture-led films. I oversee the creative direction and production approach, then assemble the right trusted crew and external specialists around each brief.

My responsibility is to keep the idea, preparation, shoot and final delivery connected. That gives clients one clear production lead without pretending every collaborator is a permanent employee.

Read my practical guides on choosing the right production support and writing a useful music-video brief.

01

One clear lead

One production lead keeps the brief, creative direction, schedule and delivery connected from start to finish.

02

The right crew

The team scales around the job, bringing in specialist camera, lighting, sound, photography or production support when needed.

03

Clear roles

Every project is presented honestly, with Run Da Mic’s role stated clearly whether leading the production or supporting a wider crew.

Selected production environments

Trusted across music, brand and short-form work.

View selected work
Music videoClavish / GRA

Production support + BTS

Short-formHeadie One

DOP on selected content

Brand commercialNCG

Filming, edit + social delivery

Music videoAsco

Production + lighting

01

Direction + planning

Creative routes, treatments, shot planning, locations and production structure built around what the work needs to achieve.

02

Production + lighting

Music videos, commercials, events and content shoots handled with clean camera work, controlled lighting and calm set management.

03

Post + delivery

Editing, colour, cutdowns and platform-ready versions prepared for releases, campaigns, websites and social channels.

Next step

See the standard. Then send the brief.

Start with the work if you want to see how Run Da Mic contributes across different productions. When the project is ready, send the idea, budget, deadline and final platforms.

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