22 / Short-form campaign
Skel Jug
A four-video studio content run produced for Skel Jug, built around direct performance, a luxury vehicle and clean vertical framing.
View all four videos- Role
- Production, filming, social edit
- Year
- 2026
- Delivery
- 4 vertical social videos
The project
A four-video studio content run produced for Skel Jug, built around direct performance, a luxury vehicle and clean vertical framing.
Discuss a similar projectThe brief
Create a repeatable bank of vertical performance content inside one studio world, giving every clip a strong opening while keeping the artist, styling and campaign identity consistent.
The approach
The production varied camera distance, movement, props and performance position around the vehicle, using the clean studio setting and a controlled black-and-green palette to connect all four edits.
The outcome
Four social-ready videos with distinct hooks, consistent artist presence and enough variation to support a focused rollout across Reels, TikTok and Shorts.
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The content run
Four videos. One focused content run.
Inside the Production
How the work was built.
A closer look at the decisions behind the final frames.
The studio run builds variation around one vehicle through camera height, distance, artist position and prop changes, allowing several vertical edits to share one campaign world without repeating the same frame.
Create a repeatable bank of vertical performance content inside one studio world, giving every clip a strong opening while keeping the artist, styling and campaign identity consistent.