09 / Music video
JCEE — WIDDA GANG
A performance-led official visual for JCEE and MALLYX2, filmed and delivered by Run Da Mic Productions.
Watch music video- Role
- Film production
- Year
- 2024
- Delivery
- Official music video
- Release date
- Single: 28 February 2025 · Video: 10 March 2025
The project
A performance-led official visual for JCEE and MALLYX2, filmed and delivered by Run Da Mic Productions.
Discuss a similar projectThe brief
Create a performance-led music video that translated the track's energy through confident framing and pace while maintaining one coherent visual direction across the production.
The approach
The camera route stayed close to the performance, using confident framing and direct pacing to keep both artists central throughout the visual.
The outcome
A complete official release with clear artist identity, disciplined performance coverage and a consistent visual rhythm from start to finish.
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Inside the Production
How the work was built.
A closer look at the decisions behind the final frames.
The film moves through London river views, residential streets, graffiti-covered spaces, car coverage and group performance. Day, dusk and night material is tied together through fast reframing, close performance shots and recurring urban details.
Create a performance-led music video that translated the track's energy through confident framing and pace while maintaining one coherent visual direction across the production.
Production credits
The people behind the work.
- Artists
- JCEE + MALLYX2
- Film by
- Run Da Mic Productions