01 / Music video
Heather — CLOSER
A full in-house music-video production for Heather's CLOSER, built around the connection between a couple and expressed through visual storytelling and professionally choreographed dance.
Watch music video- Role
- Concept and treatment, creative direction, producing, directing, cinematography, lighting, filming, editing, colour grade and final delivery
- Year
- 2026
- Delivery
- Official music video + vertical social clips
- Location
- London, UK
- Release date
- Single: 10 July 2026 · Video: 13 July 2026
The project
A full in-house music-video production for Heather's CLOSER, built around the connection between a couple and expressed through visual storytelling and professionally choreographed dance.
Discuss a similar projectThe brief
Translate the couple's connection into a clear visual language, using performance and professionally choreographed dance to carry the relationship without relying on dialogue.
The approach
Run Da Mic's in-house team handled the complete production from concept and treatment through creative direction, producing, directing, cinematography, lighting, filming, editing and colour grade. The finished scenes centre the couple's interaction and movement, with choreography by Xvnation shaping the performance.
The outcome
One complete official music video and a set of vertical social clips, delivered as a joined-up production for the main release and its short-form rollout.
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Inside the Production
How the work was built.
A closer look at the decisions behind the final frames.
The concept shows the connection between a couple through visual storytelling and professionally choreographed dance, letting their interaction carry the narrative without relying on dialogue. Run Da Mic’s in-house team led the complete production in London in June 2026.
Controlled colour and contrast separate the couple across the different settings while keeping their movement and expressions clear.
Translate the couple's connection into a clear visual language, using performance and professionally choreographed dance to carry the relationship without relying on dialogue.
Production credits
The people behind the work.
- Artist
- Heather
- Full production
- Run Da Mic Productions
- Choreography
- Xvnation