Date
27 August, 2024
Client
Y20 Records
Category
Music Video
Location
London, Uk
- about the project
Challenge
The biggest challenge during the Bounce shoot was the energy of the track itself. The song demanded high-paced visuals, but the location and setup had limited space to work with. Capturing movement, rhythm, and atmosphere without making the shots feel repetitive meant we had to constantly adjust camera angles, lighting, and timing on the fly. Balancing that lively vibe with a polished cinematic look was the key challenge of this project.
- Initial Consultation
- Concept Development
- Pre-Production Planning
- what we do
Solution
creating variety through dynamic camera work and lighting changes. By mixing wide shots with tighter angles and incorporating smooth motion, we built momentum that mirrored the track. The lighting setup was adjusted throughout the shoot to keep the visuals fresh while still working within the space. In post-production, we emphasized pacing with sharp edits and transitions, which gave the final video a lively, cinematic feel that captured the energy of Mullior Shmur’s performance.
- the result
Video finalization
In post-production, our focus was on amplifying the energy of the track while keeping the visuals sharp and engaging. We used color grading to create a vibrant, high-contrast look that matched the bounce and mood of the performance. The editing process leaned heavily on rhythmic cuts and transitions, keeping every frame in sync with the beat to drive the momentum forward. Finally, we optimized the video for YouTube and social platforms, ensuring it looked professional across different screens. The result was a polished, cinematic music video that delivered the same energy as the track itself.
- Quality Assurance
- Color Grading
- Final Cut Approval
